Nancy Marshall is one of the true students of Content Marketing, and it shows in her new book GROWS YOUR AUDIENCE, GROWS YOUR BRAND. Her unique insights are founded in experience, but imbued with the new, best practices and techniques that help you connect your story with audiences.

Nancy Marshall understands what it takes to grow an audience to grow a brand. That’s why I am glad she has written about her methods and experiences in this book. One way she has grown her audience is by podcasting, and I am so glad that I was able to inspire her with my own Entrepreneurs On Fire podcast. With her podcast, her columns in Forbes.com, and now her second book, I believe Nancy is ‘on fire’ just like the entrepreneurs in my audience!

It was clear to me from our very first meeting that Nancy Marshall and I were going to work well together and become great friends. She is a person people know, like and trust. Nancy hosts a marketing segment on the two-time Emmy nominated television show, Greenlight Maine, which I host on NBC, airing statewide in Maine and parts of NH. The advice Nancy gives to businesses and viewers is invaluable to help grow their brand. This book allows more people to benefit from Nancy Marshall’s knowledge and experience. Bravo!

At her core, Nancy is an innovative entrepreneur. For decades she has created and perfected new ways to help her clients build and magnify their brand’s influence with the audiences that matter most. In doing so, she’s built an international reputation and brand for herself that is second to none. No one does it quite the way Nancy does!

PR Maven Nancy Marshall knows what it takes to build an audience in order to build a brand. Her unique integration of traditional PR techniques with authentic personal branding, marketing and audience building has made her and her clients wildly successful. In GROW YOUR AUDIENCE, GROW YOUR BRAND, Nancy shares her proven formula along with valuable secrets so we can all see how it’s done.

I have used Nancy Marshall’s first book, PR WORKS! in my public relations and marketing courses at Thomas College for the last several years. Nancy’s information is directly applicable to what’s happening right now in the real world. She provides a guide to how PR programs are planned and implemented now. Her new book follows up her originally advice with practical direction on how to manage both new and old media. I am eager to assign her new book to my incoming students and I know that they will benefit from her experience in the public relations and marketing fields.

Your audience is the most valuable asset of any business. You could lose everything tomorrow and be forced to rebuild — but — if you have an audience that knows you, likes you, and trusts you — you will be successful in your pivot. For more than 30 years, Nancy has been helping clients grow their audiences — and along with it — their brands. Now in her second book, she generously shares the practical and tactical steps that have contributed to her client’s success so you can take what works and apply it in your business, too.

Nancy Marshall is someone who walks the walk and talks the talk. She advises clients on how to build their brands but she has done all the right things to build her own brand. This is her second book, plus she writes for Forbes.com and she has The PR Maven® Podcast. She even had me on as a guest! If you follow the steps prescribed by Nancy in this book to grow your audience, you will achieve your marketing goals by growing a recognizable brand name. When people know, like and trust you, they will want to do business with you.